Ensuring Hyper-Growth Through a Cohesive Brand Identity for a Fast 50 Recognized Power Distribution Solutions Provider 

Maverick Power is a power distribution solutions provider, recognized for delivering reliable, fast and customized power solutions. As a key player in the power distribution industry, Maverick Power serves businesses across a variety of sectors, offering a wide range of products and services designed to meet the evolving needs of the modern infrastructure. 

As Maverick Power began their growth journey, their brand identity lacked the cohesive narrative necessary to reflect their vision. This impacted their ability to effectively communicate their value to potential clients and maintain a strong market presence. Realizing this, Maverick Power engaged Cooperative Computing to help them address the issues listed below. 

Fragmented Brand Identity 

Maverick Power’s brand identity was unable to convey their vision and values across different touchpoints. Their messaging, visual design, and overall brand presence were inconsistent across digital platforms, marketing collateral, and customer communications. This lack of uniformity affected their brand message and in turn, the company’s market presence appeared disjointed. 

Limited Brand Perception 

Maverick Power’s brand identity was perceived as outdated, which affected their ability to appeal to high-value clients and partners. In a competitive market, where perception often determines opportunity, Maverick’s limited brand recognition made it difficult for them to stand out. 

Underutilized Digital Channels 

Maverick Power’s online presence was not optimized to support their growth. Their existing website did not reflect their current position as a high-growth company, nor was it designed to attract and convert high-value leads. The website lacked search engine optimization, relevant content, and a user-friendly design. Their social media channels were underutilized, leaving a huge portion of their potential audience untapped. 

Partnering with Cooperative Computing 

Cooperative Computing created a comprehensive strategy to address Maverick Power’s brand identity challenges and support their rapid growth. The initiative began with an in-depth brand discovery to understand their business goals. This led to the development of a brand identity which included the refreshed logo, new fonts and colors in addition to the existing ones as well as a refreshed brand tone and persona. This ensures consistency in messaging, design and tone across all platforms. 

To strengthen Maverick Power’s digital presence, Cooperative Computing designed and deployed a modern, SEO-optimized website to showcase the company’s innovation and expertise. A comprehensive content marketing strategy was also developed that included weekly blog updates and targeted SEO efforts to increase organic traffic and online visibility. 

Finally, Cooperative Computing implemented a Customer Relationship Management (CRM) system that streamlined Maverick Power’s sales processes, improving lead management and increasing conversion rates.  

Through these efforts, Cooperative Computing enabled Maverick Power to achieve the following results. 

Brand Alignment and Recognition 

The development of a unified brand identity that reflected Maverick Power’s hyper-growth phase helped to improve the company’s market position. Clients and partners began to see Maverick Power not just as a provider of power solutions, but as a powerful company on the rise. This new alignment reinforced their growing reputation, and the recognition they received, including the Dallas Business Journal Fast 50 Award, further cemented their standing in the industry.  

In addition, Maverick Power was featured as one of LinkedIn’s top 10 Companies on the rise in Dallas, further boosting their growing influence and credibility in the power distribution solutions industry. This recognition on a platform like LinkedIn increased their visibility among other industry leaders and potential customers. 

Improve Online Presence 

The SEO-driven website redesign, combined with a comprehensive content marketing strategy, resulted in exceptional improvements across all Key Performance Indicators. Maverick Power saw a 118% increase in website traffic with a 111% rise in new users, significantly increasing their online visibility. Prior to this transformation, the company had limited website presence. 

The combination of a stronger digital presence and LinkedIn’s recognition allowed Maverick Power to connect more meaningfully with high-value customers, positioning themselves as a fast-rising leader in the power distribution solutions industry. 

Higher Client Engagement 

The newly implemented CRM system enabled the team to focus on nurturing relationships with clients that aligned with their growth strategy, leading to more meaningful interactions and better conversion rates. 

By partnering with Cooperative Computing, Maverick Power was able to overcome their branding challenges and position themselves for hyper-growth. 

If you are looking to drive growth and transform your brand identity, get in touch with Cooperative Computing to improve your digital presence.