Consider two bookstores located on a busy city street: an offbeat shop brimming with books and captivating charm that draws in curious passersby and a virtual store with a global reach, yet physically unseen. This contrast paints a vivid picture of the shift from traditional to eCommerce, a transformation that has fundamentally reshaped the commercial […]

The dawn of the digital age, like a profound shift, has altered the business landscape dramatically. Imagine the digital revolution like a chemist, mixing the elements of a business. Each element might seem separate, but it’s through the reactions of digital transformation that the final, potent solution is formulated.  Every enterprise, akin to the raw […]

For many organizations, the probing question today is how to accomplish successful supply chain management in a wildly dynamic and somewhat unpredictable business environment. While the global supply chain industry is projected to register a cumulative growth of 11.2% from 2020 to 2027, many companies don’t have a proactive management system in place, which has […]

The Oxford English Dictionary no longer defines “platform” as “a raised level surface on which people or objects may stand” or “the proclaimed position of a political party or organization,”.  Now it also includes “the type of computer system or the software that is used”. In the corporate sector, however, few have a clear understanding […]

The metaverse era has arrived. Since the dot com era, it’s difficult to recall any technology notion that has generated as much excitement. Everybody is interested in the untapped potential of virtual worlds, from tech companies to gaming studios to luxury brands to artists and influencers. Aside from the $10 billion that Meta has committed […]

Some of the most well-known tech companies have one thing in common. They are all hugely successful, paradigm-shifting companies that have substantial market values and they keep growing. Apart from that, they are platform-based businesses that have made a lot of money because of how quickly they can change and adapt to new opportunities. As […]

In 2021, the metaverse became increasingly important. Dozens of brands are embracing the next generation of the internet, from luxury items to limited-edition collectibles to digital concerts. In spite of its infancy, the metaverse will play a significant role in business and marketing in the future. What should be your metaverse marketing strategy? We have […]

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~Warren Buffett If you want to be relevant in today’s society, you need to know your clients, understand their questions and difficulties, and find new methods to help them. Your target audience’s […]

Digital platforms are no longer just a strategy for tech-savvy start-ups. They are now a must for any organization. “Businesses which do not embrace platforms risk being left behind by their competitors, who see them as a need and a foundation for new value generation,” says Accenture in a report. As a result, digital platforms […]