The metaverse era has arrived. Since the dot com era, it’s difficult to recall any technology notion that has generated as much excitement. Everybody is interested in the untapped potential of virtual worlds, from tech companies to gaming studios to luxury brands to artists and influencers. Aside from the $10 billion that Meta has committed […]

Some of the most well-known tech companies have one thing in common. They are all hugely successful, paradigm-shifting companies that have substantial market values and they keep growing. Apart from that, they are platform-based businesses that have made a lot of money because of how quickly they can change and adapt to new opportunities. As […]

In 2021, the metaverse became increasingly important. Dozens of brands are embracing the next generation of the internet, from luxury items to limited-edition collectibles to digital concerts. In spite of its infancy, the metaverse will play a significant role in business and marketing in the future. What should be your metaverse marketing strategy? We have […]

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~Warren Buffett If you want to be relevant in today’s society, you need to know your clients, understand their questions and difficulties, and find new methods to help them. Your target audience’s […]

Digital platforms are no longer just a strategy for tech-savvy start-ups. They are now a must for any organization. “Businesses which do not embrace platforms risk being left behind by their competitors, who see them as a need and a foundation for new value generation,” says Accenture in a report. As a result, digital platforms […]

Marketing of today will no longer be valid in the metaverse. If you have a business, you might realize that the consumer of today is smart and to win them over you need to iterate your marketing and branding strategies with the latest trends. Over the past few years, a lot has changed which makes […]

Supply chain incapabilities cost retailers $1 Trillion loss each year. Digitization in sales, marketing, and customer service is common, but with the supply chain, there is a lag. McKinsey reports that an average digital transformation shift of the supply chain is 43%. The COVID-19 has disrupted the retail industry making businesses realize the importance of […]

The pandemic has accelerated the digital transformation where conventional businesses have transitioned to the digital world. A survey by TechRepublic reveals that 60% of the businesses have altered their business model and invested more dollars in becoming a digital-fit enterprise. Moreover, Adobe reports that eCommerce sales have surged to $4.2 Trillion in the post-COVID world. […]

In June 2021, Mark Zuckerberg shared an overly ambitious idea with his team. Instead of just a social app that connects people, Facebook is a technology company willing to develop interconnected experiences straight out of a sci-fi movie. Mark announced a new world: metaverse. Previously the company’s focus was to develop products for communities, creators, […]