Celebrating Maverick Power’s Record-Breaking Fast 50 Win   

In September, we had the privilege of celebrating the success of one of our clients, Maverick Power, for being recognized by the Dallas Business Journal Fast 50 Awards as the fastest growing company in North Texas. This recognition is a direct reflection of their drive, innovative strategies, and commitment to excellence. 

Maverick Power’s Fast 50 Win: A Shared Success 

Maverick Power was recognized as the #1 mid-market company in the Dallas Business Journal Fast 50 Awards with a record-breaking 5,789% revenue growth over three years. With such remarkable revenue growth, Maverick Power has set a new benchmark in the manufacturing industry by becoming the first manufacturer to secure this honor.

This recognition reflects Maverick Power’s commitment to bringing their best and delivering exceptional experiences for their clients, while also demonstrating their dedication to providing innovative power solutions tailored to each client’s unique needs. 

Cooperative Computing’s Support for Maverick Power 

Maverick Power’s journey from a startup to an industry leader has been nothing short of incredible, and we are proud to have been selected to play a vital role in their growth. When Maverick Power approached Cooperative Computing, they were preparing for a period of hyper-growth. Their brand needed a refresh but more than just a new look, they wanted to accelerate growth by aligning their digital presence with their goals. They wanted to create a digital strategy that could support their expansion and meet the demands of their rapidly growing client base.     
 
A key part of this was identifying ways to leverage advanced digital platforms and solutions that would enable them to scale efficiently. Beyond having a digital presence, it was about strategically adopting and optimizing innovative systems to drive growth and streamline operations. 

Most importantly, they needed to focus on client experience, ensuring that they could consistently deliver on their promises to clients, as they scaled. So, their digital strategy needed to do more than support internal processes, it needed to improve the client experience, build trust, and help them stand out in the power distribution industry.  

Our team worked closely with Maverick Power, aligning their brand identity with their future goals. We helped them elevate their branding to a level that resonates with their hyper-growth by enhancing their digital presence, redefining their brand messaging, and ensuring that their brand spoke to their rapidly expanding customer base.  

Together, we created a narrative that communicates their innovative and customer-centric approach to power distribution, a complex industry dominated by one-size-fits-all solutions with little to no focus on establishing an impactful brand identity. This took them closer to their vision of leading the power distribution industry with innovation and customer-focused solutions. 

How We Contribute to Maverick Power’s Success 

At Cooperative Computing, we believe in shared success and aligning with our clients’ core values. Maverick Power’s values of customer focus, teamwork and innovation align perfectly with our mission to inspire greatness in transforming the lives of others. By working with Maverick Power, we ensure their brand presence reflects these values, contributing to their extraordinary growth at every stage. 

Brand Refresh 

We revamped Maverick Power’s brand identity to reflect its vision for the future, positioning it as a leader in the power distribution industry. By creating a visual identity, including updated logos, color schemes, and brand messaging, we helped Maverick Power stand out. This enabled it to communicate its innovative solutions more effectively and resonate strongly with potential customers and stakeholders.   

Customer-Centric Messaging 

At the core of Maverick Power’s operations is a heightened focus on exceeding customer expectations and innovative problem-solving. We ensure this focus is central to their brand messaging. Our team creates targeted, customer-centric messaging that speaks directly to the specific needs and challenges of Maverick Power’s audience base. This messaging is carefully designed to establish trust, displaying Maverick Power’s expertise and communicate the tangible benefits of working with them. Whether through social media posts, website content or customer-facing materials, our messaging strategy consistently reinforces their position as the best provider of customer-focused, tailored solutions in the power distribution industry. 

Customized Solutions 

Maverick Power’s success is built on providing customized power distribution solutions to meet the specific needs of their customers. We adopt a similar approach when designing their branding strategies. Realizing a one-size-fits-all strategy would not work for a company as innovative as Maverick Power, we are creating tailored branding elements that reflect their unique value proposition. From personalized messaging to unique digital campaigns, we ensure every aspect of their brand communicates the customer-centric nature of their business. This helps them differentiate themselves from their competitors who offer generic solutions, positioning them as the go-to provider for custom and agile power distribution systems. 

Results that Showed a Growth Like Never Before 

Maverick Power was able to align their messaging with their vision and operational excellence, which played a significant role in achieving their record-breaking growth. They became the first manufacturer to win the #1 spot at the Fast 50 awards and their success story is an inspiring example of what can be accomplished with hard work, dedication, visionary thought leadership, and the right strategy. 

We are excited about the future and what lies ahead for both Maverick Power and Cooperative Computing. This win also solidifies the foundation we have built together and displays the impact of strategic relationships in driving hyper-growth. We are thankful to be a part of their journey, and we look forward to continuing our collaboration as they revolutionize the power distribution industry.