In a world where technology is advancing faster than ever, the real challenge is not simply adopting new tools, but helping people and organizations adapt with clarity and confidence. Brent Snyder and David Kramer provide a very insightful and practical framework for leaders to navigate digital transformation with purpose, align their teams and organizations, and create greater value in an increasingly automated economy.
Praise From Voices Executives Already Trust
Brent and Kramer are longtime friends, and we often introduce them to our clients because they see what others can't. They understand how to bring clarity and practicality to the complex world of digital transformation. They help leaders course-correct before it's too late — and turn disruption into opportunity. This book is both an insurance policy and an invitation. It will help you see the digital frontier clearly and motivate you to take action. You'll discover not just what's changing, but how to navigate, adapt, and thrive in an age where technology and clarity drive results.
Your Growth Plan Was Built for a Market That No Longer Exists
By 2035, 80 percent of the enterprises operating today will be irrelevant. Not because their leaders lacked intelligence or ambition, but because their thinking lagged behind reality.
Most leadership teams have already invested in digital transformation. New platforms. New tools. New dashboards. Yet growth becomes harder to sustain, complexity increases as the organization scales, and results take longer to achieve despite greater effort.
The problem is not a lack of technology. It is misalignment. Systems optimized for reporting are failing to support action. Decision structures built for control are slowing execution. In the Automated Economy, standing still is not stability. It is drift toward irrelevance.
Digital Enablement is how you adjust your course.
Beyond Digital Transformation:
The Discipline of Digital Enablement
Digital Transformation
Digital transformation focuses on systems and technology versus outcomes and performance. It overlooks the organization and processes needed to deliver desired results while believing technology is the silver bullet. Transformation happens with your people processes; technology should be an enabler.
Digital Enablement
Digital Enablement is the deliberate alignment of strategy, data, technology, people, processes, and execution so your enterprise can operate at the speed buyers now demand. It operationalizes three capabilities that define market leaders in the Automated Economy.
Inside the Book
01
Macro Disruptions
Why choice expansion, buyer leverage, and compressed expectations are destabilizing legacy business models faster than most leaders can see.
02
The Automated Economy
The structural reality already here: markets that reward speed, clarity, and alignment over size, and punish decision latency without warning.
03
Digital Enablement
The blueprint for aligning five integrated business segments: Branding & Marketing, Sales & Commerce, Operations & Fulfillment, Customer Engagement, and Service Delivery Management.
04
The Call to Action
Why now is the time to engage, including 25 executive takeaways for becoming digitally enabled.
Insight You Can Act on Monday Morning
You are not competing on headcount. You are competing on responsiveness. Modern performance equals fewer people, better systems, and faster decisions.
Decision latency is your hidden cost center. The longer it takes to decide, the more value you lose, silently.
Doing nothing is not neutral. It is decline. In the Automated Economy, standing still means increasing friction, decreasing relevance, and eventual displacement."
Authored by the Leaders Of Cooperative Computing
Cooperative Computing
Brent Snyder is the Chief Executive Officer of Cooperative Computing. Brent brings decades of high-performance leadership from his time in the National Football League (NFL) to global thought leadership at FranklinCovey. In addition to leading enterprises for the last 20 years, Brent works with founders, leadership teams, and private equity partners to engineer step-change performance through clarity, focus, and the right operating model.
Cooperative Computing
David Kramer (aka "Kramer") is the Founder and Chief Operating Officer with Cooperative Computing. Kramer is a thought leader in the digital enablement industry speaking at many events across manufacturing, supply chain, business transformation and the Automated Economy. Prior to founding Cooperative Computing in 2013, Kramer served in the United States Air Force for 10 years and lead enterprise organizations as Chief Operating Officer and Chief Technology Officer. Today, he leads our delivery team in several of the most complex environments our clients face on their growth journeys.
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